01 / 04 — FlySocials UK
A more expressive online presence
A marketing agency website with personality.
The brief
The founder of FlySocials UK approached me through a recommendation from a previous client. The brief was to make the website captivating, direct and capable of turning interest into working relationships.
02 / 04 — FlySocials UK
A visual identity with personality
Colour, typography and space working together.
Design direction
I drew playful colours from the agency’s social content and paired Shrikhand headings, chosen to echo the logo, with Glacial Indifference body text. Generous white space and large imagery helped balance an information-heavy website.
03 / 04 — FlySocials UK
Building the experience
A custom WordPress theme with reusable sections.
Development
I used a Bootstrap 5 starter theme and its build process as the foundation for the custom site. Modular sections supported desktop, tablet and mobile layouts, with particular attention to mobile visitors.
04 / 04 — FlySocials UK
Handing over the platform
A website the client could continue to manage.
Publishing after launch
The client subsequently made CMS changes without requiring my involvement. The content structure gave the team a way to keep the website moving after the initial development work.
