01 / 04 — The Blue Print Limited
Behind the members’ door
A boutique shopping experience for a private members’ club.
The brief
The Blue Print required a high-end ecommerce experience behind a members-only area, with a quick turnaround. The site needed to express the exclusivity of the brand while giving the client a practical way to manage products and inventory.
The client and business partner brought a precise creative direction. My role was to translate that into a coherent digital experience through design, iteration and development.
02 / 04 — The Blue Print Limited
Shaping the visual direction
Close collaboration from the first Figma concepts.
An iterative design process
I developed the interface in Figma, reviewing the layouts with the client and business partner as the direction evolved. References from luxury retail helped frame expectations around presentation, but the execution was shaped around The Blue Print’s own identity.
The detail mattered: the way products were presented, the balance of space and content, and the journey into the private shopping experience all needed to feel consistent.
03 / 04 — The Blue Print Limited
Two platforms, one experience
WordPress for the brand. Shopify for the store.
The implementation
I built a bespoke WordPress theme using a Bootstrap 5 starter as the foundation. HTML, SCSS, JavaScript and PHP supported the custom layouts and interactions.
WordPress provided the brand and editorial side of the site. Shopify supplied the storefront and inventory management, with the Shopify account also set up as part of the work. Bringing those responsibilities together allowed each platform to serve the part of the experience it was suited to.
04 / 04 — The Blue Print Limited
Ready for the final review
The design and build are nearing completion.
Project status
At the time of these project notes, the work was awaiting client sign-off. This case study describes the design and implementation delivered so far; it does not claim a completed public launch.
The project illustrates a collaborative approach to a tightly directed brief, combining a custom brand website with an established commerce platform.
